Everything that happens in the quote-to-cash process impacts a business’s bottom line. To streamline and automate payment, and ensure consistent efficiency and data capture, you need tight integration between your CRM and billing systems.
This integration should ideally be bidirectional and allow your billing system to automatically send information about your customers, their purchases, and billing updates to your CRM. This is important to ensure the sales, marketing, and finance teams are in sync.
The right integration between CPQ and the ERP translates to real-time data updating from the ERP system into the CPQ at the click of a button, improving all aspects of a sales executive’s job. With real-time integration between CPQ and ERP systems, sales teams can use CPQ to obtain order data, forecast based on previous orders, and forecast future revenue based on previous orders.