Service Providers find themselves struggling to acquire loyal customers. Customer churn remains one of the largest threats to providers as freebies have proven to be an unviable long-term solution. Although customer acquisition cost is less for OTT services compared to pay TV, costs are rising as the market becomes more saturated.
Service providers implement a number of win-back strategies which have varying results. It is paramount for service providers to have a billing partner who can deliver customers what they really want: usage-based consumption. The ideal billing partner for OTT providers can do metering, mediation, and usage rating.
LogiSense's robust solution gives service providers the freedom and ﬂexibility they need to give consumers what they’re asking for and to open new demographics for driving more revenue.
How is Customer Churn managed today?
Download our latest paper now to see if your back-office is adaptable to the new realities of Subscription Fatigue.