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Unlocking the Power of the Usage Economy - Podcast Episode 1

Discover the Future of Business Models

In today's rapidly evolving landscape, businesses must adapt or risk falling behind. The shift towards the Usage Economy is not just a trend—it's a transformative approach that is redefining how companies deliver value, manage customer relationships, and drive revenue growth.

Join our CEO, Adam Howatson, in the first episode of a three-part podcast series, where we delve into the intricacies of the Usage Economy and its profound impact on the XaaS industry. This episode is a must-listen for IT, Finance, and Product leaders seeking to navigate this new paradigm and stay ahead of the competition.


Watch the interview now, and you'll learn:

  • What is the Usage Economy and Why is it Important?
    Explore the key pillars of the Usage Economy—Transparency, Choice, Value, Experience, Usage Telemetry, and Customer Experience. Understand why these elements are crucial in today's market and how they empower businesses to deliver unparalleled value to their customers.
  • Understanding the Shift to Usage-Based Models
    Discover the various usage-based models that businesses are adopting to meet evolving customer needs. Learn about the risks involved and how to mitigate them with real-world examples of successful transitions to usage-based models.
  • Surviving Dynamic Environments with Usage-Based Models
    As markets become increasingly dynamic, the ability to generate and leverage usage data is becoming critical. This segment explores how innovation, fueled by AI, positions products more effectively in the market and ensures business resilience.

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