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The biggest advantage of an API first platform is that you are able to connect that system into your other applications in a manner that meets your needs which then creates opportunities for business optimization and automation.
That integration might mean something simple like when an order is placed in system A that you want to look up related information about that order in system B and then submit the results of the combined information to system C.
This orchestration allows multiple distinct systems to work together to solve business challenges but at the same time focus on their individual core competencies instead of trying to create a single monolithic piece of software that tries to do everything for everyone in the organization.