B2B vs. B2C Billing Explained

While B2C billing frameworks have emerged as media darlings in recent years (think Netflix and Uber), it's actually the B2B billing scenarios that are driving the new monetization mindset.

The real, contextual driver of modular billing is its granular sophistication – it’s built to support a growing stream of users who want to know what they're paying for, and why.

In this whitepaper we take a look at the different billing models used in both B2B and B2C strategies:

• Account Hierarchies, including the corporate level, client divisions, business units and regional departments.
• Sales channels such as affiliate networks, marketplaces, and distributors.
• Customized product structures that are in no way limited to configurations, designs and other non-generic formats.
• Industry examples in both the B2B and B2C models that have succeeded in providing customer value and retention.