How LogiSense Powers Growth in the Usage Economy

Unlocking Growth in the Usage Economy: An Interview with Tim Neil of LogiSense

In this episode of the Canadian SME Small Business Podcast, host Krypa Anand sits down with Tim Neil, Senior Director of Marketing at LogiSense, to explore how flexible billing and innovative pricing models are transforming how businesses grow in today's usage economy.

With over two decades of experience at the intersection of technology, product management, and marketing, Tim shares insights on how small and midsize enterprises (SMEs) can harness automation, understand true customer value, and prepare for the future of monetization.

What You'll Learn:

• Automate to Scale: Flexible and usage-based billing eliminates manual errors, reduces revenue leakage, and supports growth for both small and enterprise-level operations.
• Price on Value: Align your pricing and go-to-market strategy with the value customers actually experience, not assumptions.
• Software Innovation as an Equalizer: Innovative billing and pricing tools help SMEs compete with larger players through agility and creativity.
• Lessons from BlackBerry: Understanding customer value and user experience can make (or break) a company's success.
• Future of Monetization: Expect hybrid subscription and token-based models that tie cost directly to usage and value delivered.
• Leadership & Innovation: Make data-backed decisions, take calculated risks, and prioritize listening as a core leadership skill.

Discover how flexible billing and smart pricing strategies can fuel scalability, prevent revenue leakage, and keep your business ahead of market change.