Harnessing the Power of Usage-based Pricing

Harnessing the Power of Usage-based Pricing with Adam Howatson, CEO of LogiSense

Dan Balcauski speaks with Adam Howatson, CEO of LogiSense. They discuss Adam's extensive journey in software, from founding his first company in high school to leading LogiSense. The conversation delves into the complexities of usage-based and outcome-based monetization, which LogiSense specializes in, and how it aids major enterprises. Adam shares practical examples, the advantages of transitioning to such models, and the necessary organizational changes. They also explore how Gen AI impacts monetization strategies and offer advice for CEOs considering a move to usage-based pricing.

What You'll Learn

• Adam Howatson's Early Journey in Software
• LogiSense and Usage-Based Monetization
• Challenges in Usage-Based Pricing
• Complexities of Usage-Based Monetization
• Infrastructure for Usage-Based Revenue
• Navigating Customer and Auditor Expectations
• Building vs. Buying Monetization Infrastructure
• Understanding Outcome-Based Pricing
• Real-World Examples of Outcome-Based Monetization
• Forecasting in a Usage-Based Model
• Organizational Changes for Usage-Based Monetization
• Future of Monetization and AI Impact
• Rapid Fire Questions and Closing Thoughts

Podcast originally published on SaaS Scaling Secrets by Dan Balcauski.

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