How Usage-Based Pricing Is Reshaping Revenue Models

In this episode of If Prices Could Talk, Adam Howatson, CEO of LogiSense, joins Pete Morelli and Tracy Dent of Holden Advisors to explore how usage-based pricing is helping companies future-proof their business models and win in markets where expectations are shifting fast.

Holden Advisors is a team of experts in pricing and sales performance.

They help build and protect their clients' pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.

What you'll learn:

• Why flat-rate subscriptions are losing their edge
• How to align pricing with real customer usage and value
• Common pitfalls in transitioning to usage-based pricing and how to avoid them
• How usage-based pricing is giving CEOs a smarter path to monetization and deeper, more profitable customer relationships