"Bill on Behalf is one of the multiple services we offer in BroadCloud. By partnering with LogiSense to introduce this service, when we go to our partners not only do we bring them the technology they need for their enterprise customers but also the expertise on how to monetize that very quickly."
Eric Strickland, AVP Product Management for BroadCloud at BroadSoft
Service Providers and Resellers adopting BroadCloud® needed to re-think their monetization strategy. Many were stuck with legacy billing systems only capable of supporting traditional telephony services. They required a platform that could be used to not only design and deploy new services, but also bill for them while bundling in existing product SKUs into a single system. For resellers, they required a re-billing solution that could be used to markup services sold through to the enterprise as their primary role is to acquire customers who would be managed by BroadSoft directly after acquisition.
Since the launch of the BroadCloud® integrated Billing-as-a-Service and Bill-on-Behalf options in Q4 of 2016, BroadSoft has been able to successfully onboard numerous new channel partners who have helped to increase BroadSoft’s traction into new territories and the enterprise marketplace.
The benefits for service providers and resellers has been, minimal investment, speed to market, best of breed solution, and improved customer experience. While the benefits to BroadSoft include, targeting a new audience, a new revenue stream, re-use of existing investments and expertise, and faster expansion into international markets.