We recently sat down with Chris Brown, Director of Technology at LogiSense to get his take on Hosted IP Services deployments in the Billing and OSS industry.
What new technologies/ features/ functionality do you see as critical to hosted IP services deployments?
Several prominent features and functionality to the Hosted VoIP, IP Communications market, which I would classify as mission-critical, are starting to take on an M2M flavor. Customers demand more direct control through which they can instantly “turn on” new features and services. Services providers are looking at ways to automate service delivery in order to accommodate this consumer need.
Also of note, is that several of our customers are looking at Unified Service delivery – especially as it relates to IP communications. Mobility and Unified Communications are becoming more important to service providers, which need to offer converged services that transfer seamlessly across multiple platforms.
What advancements does EngageIP address evolving hosted IP services market?
LogiSense developed its EngageIP Billing and OSS platform to truly empower service providers with a resource through which they could easily build service and package offering to gain more market share and enter markets quickly. EngageIP also offers a Full Set of API and Integration capabilities so that it can be integrated with other internal/external systems. Our Workflow Engine and Custom Code configurations allows service provider to quickly enter the EngageIP platform and introduce business process automation and service provisioning. What truly differentiates LogiSense is our track record of helping customers fully automate service delivery, who then subsequently reduce the need for large CSR support centers to perform activations, modifications, etc.
What value and level of importance should service providers place on rating and service assurance?
Rating and revenue assurance are high-value tools. Service providers who put in the effort to ensure they have accurate rating and apply revenue assurance functionality are often finding missing billable items by their carriers.
What do you see as the key technical differentiators that can make billing/OSS a revenue engine?
The key technical differentiators I see are implementation of automation. Billing and OSS systems that can automate service delivery can ensure that customers are all routinely activated, modified or terminated consistently in a matter of seconds – versus human initiated activations and modifications which can be prone to error and longer delivery times.
Also, billing/OSS provides operators with opportunities to mine their customers’ data to properly determine services that are growing. It also allows for (in the case of EngageIP) the ability to introduce new business models where the service provider can take advantage of the Billing/OSS system and potentially offer it as a value added service to their Wholesale and Agent partners.
Having a Billing and OSS system that is highly flexible and extensible – without the need for a custom solution – empowers service providers to focus on building their business without worrying about a billing solution that doesn’t fit their needs.