Author Archives: Ricky Gill

The Growing Appeal of UCaaS (Unified Communications-as-a-Service)

January 20th, 2016 | Posted by Ricky Gill

social business connection technology conceptModern businesses, of all sizes, are facing unprecedented need for making decisions regarding their enterprise communications and the required solutions. These decisions not only impact their overall immediate success but put forth their intentions for the highly connected, smart business models of the future. Integrated enterprise communication tools and omniscient mobility are both high on the demands list for service providers and enterprises alike.

In order to remain competitive and improve business productivity, today’s growing businesses require highly scalable Unified Communications solutions capable of efficient cross-enterprise collaboration, ease of use and fast go-to-market. Powerful Unified Communications (UCaaS) reside in the Cloud and boast flexibility matched by compelling pricing models.

Is UC in the Cloud Right for You?

BroadSoft, LogiSense’s long-time partner, announced their findings1 from a survey of 129 global telecom service providers and industry leaders. Notably predicted is increased Cloud Unified Communications market penetration and a shift away from traditional on-premise systems across all market segments. The survey expects, by 2020, the Cloud UC market penetration to grow 3x in the large enterprise segment, 7x in the midmarket segment, and nearly 5x in the small business segment.

UCaaS complements any small, medium, or large business with the goal of breaking down barriers between people using different modes of communication, different media, and different devices in order to communicate to anyone, anywhere, at any time. Out of the box agility and fast time to market in the cloud environment are the key differentiators from an on-premise UC. UCaaS quickly and efficiently addresses today’s need for increased mobility and the instance of remote workers while sub sequentially lowering costs.

Full Automation Eases Back Office Complexities

The high flexibility of adapting to UCaaS ensures the long-term benefits of your business communications.  Enlisting with an automated, usage-based cloud solution that works in real-time enables customers to pay for their desired services when they want them. Usage rating accuracy ensures margins and structured business models provide the necessary monetization capabilities to ensure ROI on your network.

Converting back-office complexities into back-office simplicities is the first step into modernizing today for the new business environment of tomorrow.

Secure and Private

Fears surrounding the security and privacy of cloud-based anything are not unfounded- however, the cloud revolution is on the cusp of becoming a secure data mine.

Until recently, an issue of significant concern from a BSS standpoint was protecting subscriber bank accounts and credit card information.   LogiSense was one of the first to integrate secure measures that reduce the burden of PCI compliance by replacing payment information across the wire with a token based approach – with this approach, cardholder information is not physically stored on the platform and is instead replaced with an opaque token.   Furthermore all cloud-based data and software are hosted in a private cloud, behind a firewall.  This data is protected by access controls and can only be accessed via secure VPN tunnels.  These measures have gone a long way in terms of alleviating many of the underlying security concerns.

The New UCaaS

The presence of cloud services will only continue to increase as the telco and Enterprise world adapts even further into highly connected entities of the future.  Mobility, the cloud and Unified Communications go hand in hand as well; 42% of BroadSoft’s respondents believe more than half of UC interactions for businesses will occur via mobile devices by 2020, and a third of small businesses will opt for mobile-only UCaaS solutions, thus eliminating desk phones all together.

The market is changing and evolving into more complex yet more productive systems. Choosing to adapt to UCaaS is a solid step to ensure the longevity and efficiency of your systems today in preparation for tomorrow.




The Internet of Things (IoT) has essentially exploded over the past few years. Throughout this growth, the IoT has been asserted as the frontrunner for most hyped, most talked about, and most anticipated technology. As this hype continues, the innate value, and potential, of the IoT is becoming more fully realized. Conversely, it is no secret that traditional telco models are becoming more outdated and less profitable. The entire telco and technology industry are undergoing immense changes- with new players entering the market to potentially displace or bypass existing and established market leaders.

iot-opportunityThe question is simple- will telco’s be the proverbial dumb pipe or is there a value-add beyond being a provider of network bandwidth? Communications Service Providers (CSPs) strength lies    in their backend experience- from network connectivity, to billing, provisioning, revenue management, customer care and more. In this new IoT world, telco’s have an enormous opportunity of opening the door to becoming the aggregators of data and IoT enablers for enterprise applications, through strategic innovation.

Telco’s Sustainable Business Model

Many of the traditional telco giants have already begun to shift their power plays to reflect the evolution of the IoT era. For example, AT&T offers 2,300+ types of certified connected devices and claims to be a leader in the industry’s selection of fitness, smart locator and smart watch wearables. Verizon, on the other hand, has taken more of an industrial approach and, in addition to Smart City Solutions, offers Small Business Connected solutions for: Energy Management, Healthcare Monitoring, Cloud Services, Real-time Asset Tracking, Fleet Management, and more.

LogiSense customer Numerex, a single-source provider of IoT solutions, offers a Build Your Own M2M Solution option, as well as a large range of connected products to increase data analytics and improve function for a number of vertical markets, such as Waste Management, Energy and Utilities, Public Safety, Healthcare and Medical Devices and more.

These shifts into the IoT are far from minor; rather these service providers clearly are aware of the industry evolution and have begun investing in technologies in support of the future. Yet, while service providers may have a strong existing infrastructure that allows for immense opportunities for wide-scale implementation of connectivity, they need to take a look at their existing billing systems as those are often lacking the capability to accommodate and monetize on this rapidly growing market segment.

As service provider offerings shift from yesterday’s low-volume, high-value events to the high-volume, low-cost events of the IoT, average revenue per user (ARPUs) are shifting downward. To accommodate the IoT, accuracy and precision on an individual event will be paramount; inaccuracies can quickly add up over billions of events or usage data records. Service providers should be looking to upgrade their billing systems to enable the development of new business models that will maximize revenues in order to not just stay afloat, but to thrive as the IoT continues to grow.


The New Norm: Freedom to Pay for What You Use

Potentially one of the most disruptive changes to the telco industry will be a shift to a more granular service model where consumers pay for what they use instead of discrete bundles. In just a few years, usage-based models have become more the norm rather than the exception. A widely shared example is the advent of Amazon Web Services (AWS). The AWS model is a simple pay-as-you-go pricing approach where customers only pay for what the need, when they need it. Enterprises, as they grow accustomed to the convenience of these new models of paying for services as they use them, are beginning to demand and expect them. CSPs must utilize these options and leverage them for their own service offerings.

Applying BSS Experience to Launch into the Future

The evidence is conclusive. If service providers take advantage of these vulnerable, beginning stages of the IoT revolution and couple that with their vast experience and the right back-office support systems, their value can become much greater than even in the most profitable telco days. Adapting quickly with automation, flexible integration, and an agility to bill for new business models based on the actual usage of any conceivable service will lead service providers to become the partner of choice for the Enterprise.

Considering new and innovative directions is a trend that may be wise to follow. The telco’s must play on their strengths- with decade upon decade of back office management and experience- positioning this in this new era is vital to continued and growing success.